Serif fonts

Serif fonts carry the small finishing strokes that come from centuries of type cut in metal. They signal tradition, authority and craft, which is why newspapers, books, law firms and luxury brands lean on them.

Old style serifs such as EB Garamond and Libre Caslon feel warm and bookish. Transitional faces like Libre Baskerville sit between eras. Didones such as Playfair Display and Bodoni Moda have dramatic thick and thin contrast that works at display sizes. Slab serifs like Roboto Slab and Zilla Slab add weight and sturdiness.