Bold and confident
Strong, heavy letters for brands that want to be noticed: sport, food, events and tech.
Elegant and premium
High contrast serifs for beauty, fashion, hospitality and luxury.
Friendly and playful
Rounded or retro shapes for cafes, kids brands and creative studios.
How to choose a logo font
- Test it small. If the name is unreadable at 16 pixels, it will struggle on social profiles and favicons.
- Check the letters in your actual name. Some fonts have an odd g, R or a that changes the feel.
- Avoid fonts everyone uses for your industry if you want to stand out.
- Confirm the licence allows logo use. Every font in this guide does.